Visual identity


TRIENDURE is Coach Rodolfo Lourenço's latest project, focused on personalized triathlon training. Triathlon combines swimming, cycling and running, an is a testament to endurance, testing performance limits to those who practice it.

FSAC took on the challenge and created the visual identity for the brand, seeking to represent the three sports that comprise triathlon through a dynamic, expansive and gravitational symbol. Combining chromatic codes with a dynamic and modular visual language, we enhanced the individuality of the three pillars throughout every communication stage - physical and digital supports, wearables and sports accessories.

TRIENDURE — Visual identity