World Sight Day

Essilor Portugal

Essilor wanted to mark World Sight Day. FSAC produced the event and all the communication related to the day: points of sale in different optics, social media, decoration of the vision screenings in the city, and brand activation.

The goal and concept was to make people aware of the importance of routine screenings. The message was developed through the communication and the activity, consisting in a free tour bus around Lisbon. Children and elderly with few resources for ophthalmology consultations could get a screening and see the cultural attractions and points of interest in the city, becoming aware of how important vision is in daily life.

Essilor Portugal — World Sight Day